In this blog I look beyond the obvious and try to find out why people and companies do what they do - and what it means for the rest of us. 
Exanet is one of those crazy Israeli tech companies that never figured out sales and marketing. They are a classic example of all that I’ve ranted about lately in this area. They have some good distributed file system technology – or had anyhow (I’m not sure how it stacks up in the current environment, I [...]
While this factor absolutely haunts most startups, it also affects even established companies. It normally doesn’t kill a big company, however, which is I why I’ll focus on the startup.
In short, popular wisdom in the world of the tech startup dictates a cadence and pattern for a company to follow that is 100% ass-backwards – [...]
The “Cloud” market is not a market – it’s a construct. The SSP market 10 years ago wasn’t a market either – it was a bad idea. Both had absurd levels of “buzz” which led to absurd levels of VC money being poured in. Both will end the same way – with disillusionment.
The reason the [...]
As I watched the MA Senate race for the late, great Ted Kennedy’s seat this week, it occurred to me that I was witnessing an historical oddity of epic proportions. I watched a “can’t lose” lose. That got me thinking about business variants of the same theme – and there have been several.
In the past [...]
You might recall my quest for proper “diet” versions of Ginger Beer to aid in my consumption of Dark’n’Stormys. I’m happy to report that ESG lobbyist to the beverage industry, Ellen Cenedella has successfully been able to add Gossling’s Diet Ginger Beer to the brew list of North Eastern U.S. OEM Polar Beverage Corp. of [...]
Just got back from speaking at Xiotech’s kick-off out in Vegas. If ever a company has proven my theorem that marketing matters, it’s them. They are a “tweener” – they live in a world where they are much smaller than the big guys, and much bigger than the small guys. Some would call it IT [...]
ESG’s annual IT spending survey is about to be published to clients, but it’s so good I’m going to give you a sneak peak into what we found. (Note: if you are a legitimate IT pro, by registering for free on our site – and not lying through your teeth, you get almost all of [...]
Small companies with limited resources spend far too much time and effort attempting to “win” marquee accounts way too early – and it often kills them.
Within enterprise technology, society has been built based on misguided perceptions of success, which died the way the Soviet Union did, but are perpetuated in the current climate despite being [...]
There are 3 core “legs” a business must stand on to survive, and hopefully, thrive. They are Sales, Engineering, and Marketing. There are a ton of other important areas within a business, of course, but these stick out as keys to life or death, in my experience. Rarely does someone fail because of poor facilities [...]
How cool is that?
Go to the App Store and search ESG.
—-Update: Try not to be confused about the other ESG – rap group Everyday Street Gangsta. I don’t think they know jack about IT.
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